In the early 70’s, Datsun UK were pushing very hard to expand their market share. The growth from Datsun UK’s first full year of sales in 1971 was staggering. In 1971 they had sold 6,900 Datsuns, but in 1973 they sold over 60,000! By the time a ‘gentleman’s agreement’ was made in 1976 between the British government and the Japan Automobile Manufacturers Association (JAMA) to limit imports, Datsun were outselling Toyota by three to one and they had over 6% of the entire UK market. This was helped in part by their marketing efforts at that time which were quite extensive. The adverts below featuring the Datsun UK range were part of a multi-page advertisement feature from Autocar magazine in 1973…

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