Advert: The New 510 (Datsun 510)

The whole ‘New 510’ thing was never going to wash with American buyers, particularly those who had experienced the original 510. The ‘New’ 510 was in fact a Datsun Violet A10 model, which elsewhere in the world was known as a Datsun 140J or 160J, or as a Stanza down under. With its live axle rear suspension, its dynamics were no match for the original PL510 model sold in the US, although it did go on to great racing (and rallying) success. It just never gained the cult status of the original.

This hatchback version arrived in on the UK market only in 160J  SSS form, with a twin carburettor 1.6 and 5 speed gearbox, although I’m not sure if it would have been any faster than its American sibling, which came with a 2.0 litre single carburettor L20B.

I have always liked this series of illustrated adverts (there are others for 620 and B210 too) as the main illustration looks like the box artwork on old 1970’s Matchbox cars…


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