Brand new Datsun 1200s unloading at Teeside in 1970.
In the early 70’s, Datsun UK were pushing very hard to expand their market share. The growth from Datsun UK’s first full year of sales in 1971 was staggering. In 1971 they had sold 6,900 Datsuns, but in 1973 they sold over 60,000! By the time a ‘gentleman’s agreement’ was made in 1976 between the British government and the Japan Automobile Manufacturers Association (JAMA) to limit imports, Datsun were outselling Toyota by three to one and they had over 6% of the entire UK market. This was helped in part by their marketing efforts at that time which were quite extensive. The adverts below featuring the Datsun UK range were part of a multi-page advertisement feature from Autocar magazine in 1973…
I have known about this Datsun 1000 Deluxe saloon for quite a while and said, should if it ever come up for sale, I would buy it. And it has…. so I have. This B10 was built in late 1967 and apparently was amongst the first batch of Datsuns to be officially imported by Datsun UK. A check on the VIN number confirms its build date and although there is no actual information on the destination of that VIN number, the Japanese export record shows only one B10 having been shipped to the UK in April 1968. This was the only one shipped during the period from September 1967, through to June 1968 and as it is known that this B10 arrived here prior to June 1968 ,this would seem to indicate that this was indeed the first Datsun Sunny to arrive here officially. I think I’ll have to do a little more research on this before I can say for sure but all indications point towards it being so…Continue reading The First UK Datsun?
this is a very early UK advert, issued by Nissan-Datsun (UK Concessionaires) Ltd, who were the very first and rather short lived Datsun importer here. This ad dates from around 1968.