While the newly resurrected Datsun brand is, for the time being at least, unlikely to appear in Europe, it seems to be progressing well in developing markets. Obviously to promote the brand Nissan are looking to the heritage of the Datsun name and this is bringing with it some glimpses of interesting archive material…
Nissan’s Type 70 arrived on the Japanese car market in 1937 and was quite a departure for the company as it was considerably bigger and more luxurious than anything they had previously sold. Clearly they were pretty proud of this new car and produced this charming silent film, which remarkably for 1937, was in colour!
Of course the Type 70 wasn’t actually designed by Nissan at all…Continue reading Nissan Type 70
This is probably one of the very first adverts for a Datsun, if not the first. This model built between 1930 and 1931 was the Type 10. It was initially marketed as the Datson but the name was changed by 1931, replacing the ‘o’ of Datson for a ‘u’, because the word ‘son’ in Japanese translates as ‘loss’ (or disadvantage), which wasn’t deemed appropriate. The preceding model had been sold as the ‘Dat’ so logically, this was the Datson or ‘Son of Dat’. The Datsun brand name continued in use for more than 50 years before being relegated to a handful of Nissan pickups. An agreement was made to revive the brand for emerging markets in 2010.